Episode 23 - Ten reasons you MUST consider building a listing focused business!

**Introduction**:

   - Bob Mangold introduces the episode and emphasizes the importance of pivoting towards listings in real estate. Beyond the NAR commission lawsuit, there are compelling reasons to build a business around listings.

 Encourages joining the Facebook group for discussion and sharing topic requests.

 **Mortgage Market Update**:

   - Discusses the negative impact of the previous week on the mortgage bond market and interest rates.

   - Introduces Eddie Yardeni's perspective on normalizing current interest rates.

   - Highlights upcoming inflation information and its potential impact on the market.

 **Interest Rates and Financial Strategies**:

   - Suggests shifting the conversation from interest rates to the actual interest dollars paid.

   - Mentions creating a new buyer's presentation focused on real estate commissions and interest rates.

 **The Job Market and Inflation**:

   - Analyzes the recent jobs report, noting the increase in part-time jobs due to high cost of living and inflation.

   - Discusses the impact of rising gas prices on the decision to buy a house.

 1. **The Role of Listing Agents vs. Buyer's Agents**:

   - Differentiates between the roles, highlighting the control and benefits of being a listing agent.

   - Addresses compensation and the impact of being the "employer" in the transaction process.

 2. **Building Market Share and Brand Recognition**:

   - Explains how listings contribute to brand recognition and market presence.

   - Warns against taking overpriced listings due to negative impacts on reputation.

 3. **Credibility and Referral Business**:

   - Discusses how successful listings increase credibility and referral business.

   - Shares strategies for increasing referrals from both buyers and sellers.

 4. **Income Planning and Anticipation**:

    - Describes how listings allow for better income planning and cash flow management.

 5. **Leveraging Listings for More Transactions**:

    - Explains the "one into five" strategy, aiming to generate multiple transactions from a single listing.

 6. **Marketing and Control Over Income**:

    - Emphasizes the control over compensation and the advantages of focusing on listings for marketing efficiency.

 7. **Lifestyle Benefits of Being a Listing Agent**:

    - Highlights the lifestyle and financial benefits of being a listing agent, including control over work-life balance and income.

 8. **Conclusion**:

    - Reiterates the value of focusing on listings for control over one's real estate business and personal life.

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Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org

Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com